I only found Alley Cat Beard Co. in the last few months, and I have been missing out! G Lew has created one of the beard butters in the industry. Most beard companies use the same carrier blend from their oil, toss in some shea butter and call it a day. But not Alley Cat! Gary uses some exotic butters not found in other company’s products, as well as a different carrier blend. The result is an amazing 1:2 combo for those of you like me that use oil & butter.
Scents are so subjective, and I don't think beard product reviews should be based solely on scent profile. In-beard feel, and performance should be the main element reviewed IMO. One man's 5-star scent is another man's 0-star scent. I am fortunate in that I have a broad spectrum of scents that appeal to me. There are scents that I LOVE, scents that I like a lot, scents that I think are decent, and very rarely I find a scent that doesn't work for me on any level. With this is mind, I really like Hooligan. If you like cherry tobacco scents, this one is for you.
Alley Cat’s customer service is top notch, and I love supporting a small, veteran owned business. Amazing product from a great company make this a must-buy for any bearded brother.