I only found Alley Cat Beard Co. in the last few months, and I have been missing out! G Lew has created one of the most exotic and fantastic carrier blends in the industry. If you have been buying beard products for a while, you start to see some common carrier blends from company to company. Alley Cat’s carrier blend contains none of the usual suspects. Instead, it includes a list of unique oils that work amazingly for my beard. I’d categorize it as a medium viscosity oil that absorbs quickly and leaves my skin and hair feeling healthy and soft. I may be late to the Alley Cat party, but brother I am all in now.
Scents are so subjective, and I don't think beard product reviews should be based solely on scent profile. In-beard feel, and performance should be the main element reviewed IMO. One man's 5-star scent is another man's 0-star scent. I am fortunate in that I have a broad spectrum of scents that appeal to me. There are scents that I LOVE, scents that I like a lot, scents that I think are decent, and very rarely I find a scent that doesn't work for me on any level. With this is mind, I really LOVE Avenged. It’s a dark, manly scent that I’m stoked was brought over to the main lineup.
Alley Cat’s customer service is top notch, and I love supporting a small, veteran owned business. Amazing product from a great company make this a must-buy for any bearded brother.